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When you break it down to the core, the secret to success for mobile content providers rests on one essential factor — deliverability. Of course, content is important — it is your reason for being, but the best planned, researched and produced content means little if it’s not reaching the target audience. As we know, reaching that audience can be a challenging and expensive operation, yet companies who focus on producing content cannot ignore the delivery issues, as they are critical to driving success.